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Coming into the spa industry as a business owner can have its challenges. First there is the need to have a business strategy. Are you offering something distinguished from competitors? What sets your salon and spa apart from others?Then there is the need to keep up with evolving spa trends. New product lines, services and techniques are dime a dozen. How will you integrate fashion fads into your business without veering from your vision and mission?Ask yourself questions like these when …

There is no shortage of ways to expand your business through online marketing, but more and more spas and salons are finding success through social media to expand their client base.Using social media doesn’t mean neglecting promotions you advertise in print. It is simply a way to establish your brand identity online, encourage your staff to become brand advocates and advertise products, news briefs, services and online promotions in a shareable format.The advantage of social media is that, …

Pedicures have evolved over the years from a bucket of water to luxurious Foot Spas that incorporate heating, vibration and full function massage pedicure chairs. The latter is a major feature on new pedicure chairs due to the great benefits of massage, after all who doesn’t like a back massage!Kneading – Continued oscillation relieves tension and soreness by lifting and stretching muscles. Improves circulation and helps bring vital stimulation to all areas of your back.Kneading & Tapping – …