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Coming into the spa industry as a business owner can have its challenges. First there is the need to have a business strategy. Are you offering something distinguished from competitors? What sets your salon and spa apart from others?Then there is the need to keep up with evolving spa trends. New product lines, services and techniques are dime a dozen. How will you integrate fashion fads into your business without veering from your vision and mission?Ask yourself questions like these when …

There is no shortage of ways to expand your business through online marketing, but more and more spas and salons are finding success through social media to expand their client base.Using social media doesn’t mean neglecting promotions you advertise in print. It is simply a way to establish your brand identity online, encourage your staff to become brand advocates and advertise products, news briefs, services and online promotions in a shareable format.The advantage of social media is that, …

Being Eco friendly is probably not something your customers think about when they are relaxing in your pedicure spa.That said, the Belava pedicure tubs and bowls with disposable liners might just give them something to think about the next time they come in for an appointment.Germaphobe or not, it is a good idea for salon owners to keep a close eye on how their foot spas are maintained by their employees and how often. The EPA requires that any foot spa should be disinfected between each c …